BeerBoard, a leading technology and automated business intelligence service for retailers, brewers and distributors has released its 2021 Year in Beer report and its findings were both predictable and not.
Here’s the deal…
Using the Syracuse, NY-based company’s patented digital platform captures, BrewBoard compiled statistics from over $1 billion of client’s sales to reveal overall pour volume at bars and restaurants jumped 36.6% over 2020, reflecting without question a partial return from the pandemic lockdowns and people beginning to venture out again.
Among these sales, domestic beer held its firm grip as the leading category with 50.1% of total sales, followed by craft beer at 34.7% and imports at 15.2% a share.
As for the brand of choice in the BeerBoard 2021’s Top 10 was:
- Bud Light
- Michelob Ultra
- Miller Lite
- Coors Light
- Blue Moon
- Modelo Especiál
- Dos Equis Lager Especiál
- Yuengling Traditional Lager
- Stella Artois
Modelo Especiál showed the largest volume increase in 2021 with an increase of 63.4% from 2020.
Lagers, particularly mass-market Light Lagers (up 24.6%) ruled again in 2021.
The top 5 styles of the year were:
- Light Lager
- Belgian and White Ale
- European Ale
“It’s always fun to look back on the previous year and see everyone’s drink of choice, but it’s equally important for retailers and distributors to have access to this information year-round,” said BeerBoard Founder and CEO Mark Young.
“For example, our report shows European Ale volume skyrocketed over 287% in the past year… We love the Year in Beer report and can’t wait to see what’s poured in 2022.”
Finally, the Year in Beer report showed which areas of the country needed a drink this past year.
In 2021, it was Californians that upped their game the most with a 54.5% increase in on-premise draft sales, followed by the Great Lakes, West and Mid-South regions.