LG Gets Into The Beer Biz With New Homebrewing Machine

LG, LG Gets Into The Beer Biz With New Homebrewing MachineAnd not only is it convenient (think Keurig but for beer)…unlike other homebrewing systems we’ve reviewed It’s self-cleaning!

Here’s the deal….

The South Korean electronics company LG is getting into beer with the launch of its HomeBrew, a compact homebrewing unit which uses single-use capsules containing malt, yeast, hop oil and flavoring to produce a brew in two weeks.

According to LG, HomeBrew’s unique capsule-based system brings “revolutionary simplicity to the art of brewing with one-touch activation.

The machine is fully automated, it controls the fermentation, carbonation, ageing, serving and cleaning processes.

The only thing you’ll have to do is choose the style of beer that you want brewed (LG is currently offering and American IPA, a Golden Pale Ale, a full-bodied English Stout, a Belgian-style Witbier, and Czech Pilsner) and a series on Netflix to kill time while you wait.

LG, LG Gets Into The Beer Biz With New Homebrewing MachineAnd once the beer is done (again an approximate two week process), you don’t have to think about cleaning the device, because it does that dirty work for you! Hot water and warmed air will sanitize the machine ensuring that there’s no contamination.

Explained as the “total DIY solution for beer enthusiasts” Song Dae-hyun, President of LG Electronics Home Appliance & Air Solution Company is clearly psyched about the company’s latest brewing innovation….

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we have developed over the decades.”

“Homebrewing has grown at an explosive pace but there are still many beer lovers who haven’t taken the jump because of the barrier to entry and these are the consumers we think will be attracted to LG HomeBrew.”

Capable of producing 5 liters of beer with the touch of a button, LG’s HomeBrew unit will make its North American debut at the Consumer Electronics Show in LA in January.

LG has yet to announce the retail price of the machine. And no we didn’t receive a free promotional product to hype this thing.

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