Lagunitas & Iron Maiden Celebrate New Trooper IPA With “Beer Roadie” Promotion

Lagunitas & Iron Maiden Celebrate New Trooper IPA With “Beer Roadie” Promotion

|June 8th, 2026|

A can of Lagunitas Trooper West Coast IPA beer with Iron Maiden branding, featuring artwork of the band's mascot Eddie the Head, superimposed over a concert crowd and stage setup

Most band beers, are more co-branding exercises than they are a reflection of any real passion for brewing (at least on the band’s part), but what British Rock legend Iron Maiden has been doing for years is impressive.

And that difference probably comes down to the fact that Iron Maiden’s lead singer Bruce Dickinson is a seasoned brewer himself. In 2013 Dickinson personally designed and developed Trooper, a collaboration between Iron Maiden and Robinsons Brewery that went on to become an international success and single-handedly launched the band’s Trooper beer line.

Iron Maiden’s Trooper Beer is now in its fourteenth year, with sales approaching 50 million pints worldwide since its launch in 2013. The majority of Trooper beers were brewed by Robinsons in the UK. But in 2021 the band collaborated with BrewDog in the US and now in 2026 Iron Maiden has partnered with Lagunitas Brewing for its second stateside release.

Lagunitas Trooper West Coast IPA

Crafted with the “hot” new Krush hop variety, Lagunitas Trooper West Coast IPA is a pungent 6.6% ABV India Pale Ale, a modern take on the style that will be released around Iron Maiden’s late summer “Run for Your Lives Tour.”

“The challenge of an American beer has long been on top of my ‘To Do’ list,” Iron Maiden’s Bruce Dickinson said. “Lagunitas are a watchword for west coast brewing excellence, and it has been a real highlight working with them on a Trooper taste for both coasts and all states in-between

Lagunitas Beer Roadie Promotion

To help launch the newest Trooper beer Lagunitas is inviting craft beer and music fans to apply for its first-ever Beer Roadie position: an all-expenses-paid, limited-time role that offers a hands-on Trooper West Coast IPA training as it rolls out alongside the USA leg of Iron Maiden’s 2026 World Tour, kicking off in New Jersey on September 5.

Inspired by the idea that a job shouldn’t be something you clock out of, especially when 62% of employees globally say they still hide parts of themselves at work, becoming a Beer Roadie is all about rewarding fans who live their love of music and beer out loud.

“Beer Roadie isn’t about climbing a ladder, it’s about stepping out of the grind and into something real,” said Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company. “This is a hands‑on chance to learn about craft beer, connect with the community, and jump right into where great beer and great music meet. There’s a seat at our bar for everyone, and we can’t wait to see who joins our crew this summer as our first‑ever Beer Roadie.”

One lucky Beer Roadie will work alongside Lagunitas brewers and beer educators, learning how Trooper West Coast IPA is brewed, handled, and served, then take that knowledge on the road to Eddie’s Dive Bar pre‑show pop‑up events at select Iron Maiden Run for Your Lives Tour stops.

Applicants hoping to land the coveted Lagunitas Beer Roadie role must submit a 30-second video HERE answering one simple question: “What would make you the ideal candidate as the Trooper Beer Roadie?”

Entries will be narrowed to three finalists, who will be interviewed by the Lagunitas selection committee before one winner is chosen to receive training at Lagunitas’ headquarters, before hitting the road for select tour stops.

Videos must be uploaded before 11:59 PM on July 7, 2026, so you know what to do

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