For beer brands looking to stand out during a crowded summer season, it will be hard to top what Keystone Light Apple has planned for the Fourth of July.

The Florida-only promotion arrives as America prepares to celebrate its 250th anniversary, and it turns a traditional backyard barbecue into something that sounds more like a scene from an action movie. The experience includes a long holiday weekend for three friends, plenty of Keystone Light Apple, all the classic backyard games and grilling essentials, and most notably, a personal flyover from a WWII fighter aircraft.

The idea is intentionally over the top and Molson Coors, which produces the beer, is all about it.

Keystone Light Apple is leaning heavily into Americana, transforming a simple cookout into a celebration packed with patriotic excess. Keystone describes it as the ultimate American backyard experience, complete with lawn chairs, cornhole boards, grilled food, cold beer, fireworks, and the unmistakable roar of a vintage warbird passing overhead. So, yeah.

And the choice of Florida as the setting almost feels inevitable. If there is a place willing to take a backyard barbecue and add military aviation to the mix, Florida certainly feels like a strong contender.

The promotion is the latest installment in Keystone Light Apple’s “The Most American Light Apple Beer in America” campaign, developed by independent creative agency Quality Meats. The campaign embraces the idea that Americans have a habit of taking ordinary things and making them bigger, louder, and more memorable and this promotion certainly does.

“A light apple beer with a bald eagle in an American flag bandana on the can is basically made for July 4th,” said Chris Steele, Senior Director of Value Brands. “So the most Keystone Light Apple thing we could do was make America’s 250th birthday even more American. We wanted to celebrate with something big, fun, and maybe a little over the top. Cold beer, a backyard BBQ, fireworks, lawn chairs, and a personal WWII fighter plane flyover feels unapologetically American.”

The promotion also arrives as competition in the apple beer category continues to heat up. For years, apple-flavored beers occupied a relatively small niche in the beer aisle, appearing seasonally and attracting a loyal but limited audience. Recently, however, larger brands have begun treating the segment more seriously.

Busch Light helped spark renewed interest with Busch Light Apple, a release that developed a surprisingly fanatical following among drinkers looking for a sweeter alternative that still felt familiar. The beer gained particular traction in rural communities and college towns where Busch Light already enjoyed a strong fan base.

Now Molson Coors is making its own play for those consumers. On May 5^th the nation’s second biggest brewing operation introduced Keystone Light Apple positioning it as an affordable, easy-drinking option that taps into the growing popularity of fruit-forward beers during warmer weather. Busch Light Apple offers a flavor profile that feels seasonal and approachable without venturing too far from traditional light beer territory.

Whether the latest promotion helps Keystone gain ground in the emerging apple beer rivalry remains to be seen. What is certain is that few beer giveaways this summer will be able to match it when it comes to audacious spectacle.

For anyone interested, booking opens June 12 at 2:50 p.m. ET through Keystone Light’s website. There is only one experience available, so once it is claimed, the opportunity disappears.

And the process couldn’t be simpler.

Booking opens June 12 at 2:50 PM ET on Keystone Light’s website. But you’ll need to on this because once the experience is claimed, that’s it, it’s gone.