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(Courtesy Guinness)
Costco, one of America’ biggest retailors with an almost fanatical cult following, has released a special beer for the holidays. Weve that, “Words to Drink By” and more.
Guinness Taps Run Dry In UK Going Into Christmas
Talk about “The Nightmare before Christmas,” Diageo, the company that owns Guiness, is limiting pub sales due to “exceptional demand” for its famous Irish Dry Stout, which has been rising in popularity with women and young people.
Diageo has been finetuning its marketing efforts over the past few years to try and raise Guinness’ profile with women and younger consumers, and it appears that that campaign has become successful in the United Kingdom.
To counter the escalating situation, Diageo is allocating supplies on a weekly basis to make sure it has enough stock to meet demand over Christmas.
“Over the past month we have seen exceptional consumer demand for Guinness in Great Britain,” A Diageo spokesperson told the BBC. “We have maximized supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible.”
In Britain, the number of women drinking Guinness is up 24% and it’s the 25-44 year age group that have grown most.
Words to Drink By
“Christmas sweaters are only acceptable as a cry for help.” – Andy Borowitz. American writer, comedian, satirist, and actor.
(Credit: Eric Sovereign on Untappd)
Costco Debuts 2024 Holiday Stout
Costco, one of America’ biggest retailors with an almost fanatical cult following, has released a special beer for the holidays under the company’s signature Kirkland brand, that has beer lovers in a frenzy. And with Christmas nearing we can’t think of a better gift.
Produced by Bend, Oregon-based Deschutes Brewery, and packaged in a classy old-school big bottle box, Kirkland Signature Vintage Ale is a massive 12% ABV Stout that was crafted using dark chocolate malt, milled oats and Dutch cocoa, before being aged 9 months in oak barrels previously used to produce Kentucky Bourbon.
“We were discussing with the Costco team ideas that they had always wanted to bring to life to deliver something really special for members for the holidays,” explains Peter Skrbek, Deschutes Brewery CEO told VinPair. “For quite some time, the Costco team had the vision of creating something that could be recurring from year to year that members would get excited about. A beer that could become a tradition and part of the season.”
“The team at Costco was very thoughtful in collaborating with us to construct a flavor profile that would be exciting for both members familiar with barrel-aged beers and those new to the style.”
“[We] agreed that it would be excellent if the final beer could be cellared and the tradition of vertical tastings with each release could be established for members,” Skrbek added. “It’s the idea of: Buy one to drink with friends and family now, gift a few, and keep a few to cellar.”
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