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It’s no secret that we’re big fans of Guinness. On a craft beer junket to Ireland we ended many a night with their dry stout in hand. And they are doing a good thing for US charitable organizations over the holidays.
Here’s the deal…
As we enter the giving season Guinness has pledged to donate $1 from every “Guinness Give Pack” produced through December 31st to regional charities around the US, million dollar pledge.
The Guinness Gives Back packs, each containing eight 14.9oz cans of Guinness Draught Stout with imagery honoring either specific regions or the entire country, will be available in stores n for the holiday season only. Seven regional versions of the pack are available in New York (metro area and New York State), Boston, Chicago, California, Maryland, Arizona, and the Pacific Northwest, in addition to a national pack available in all other markets.
“We introduced our Guinness Gives Back packs last year to support communities in need and also bring some holiday spirit back to the season,” said Nikhil Shah, Guinness Brand Director.
“As we head into the holiday season, it’s clear that there’s more work to be done. That’s why not only are we bringing the program back for its second year, but we upped our commitment to $1 million and teamed up with even more organizations doing some amazing work across the country. Our hope is that it’ll make getting together for the holidays again after the last year and half even more meaningful.”
And while a donation from each Guinness Gives Back America pack sold will go to United Way, the regional packs will support specific local organizations including Feeding New York State, The Greater Boston Food Bank, the Greater Chicago Food Depository, California Association of Food Banks, Maryland Food Bank, The Pat Tillman Foundation, Food Lifeline, The Idaho Foodbank, Oregon Food Bank, and Second Harvest Inland Northwest.
Guinness, which was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin, has a long history of giving back.
The brewer has supported multitude of causes including social justice, economic equality, food scarcity, disaster relief and more, but their association with United Way is new.
“As we head into the holiday season, we know that ongoing needs in many communities will only become more acute,” said Stan Little, Chief Experience Officer, United Way Worldwide.
“United Way is proud to partner with Guinness Gives Back to support our neighbors in crisis by providing services and supports including food, shelter and access to medical care.”
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(All image credits: Guinness)
