Guinness Beer, Joe Montana & Heisman Trophy Winner Joe Burrow Give Back

, Guinness Beer, Joe Montana & Heisman Trophy Winner Joe Burrow Give Back

(Courtesy Guinness)

On September 15 Guinness announced a new multi-year collaboration with professional quarterback and Heisman Trophy winner Joe Burrow, who is pledging hours of his time to serve communities in need and is calling on others to act.

The admirable goal of the Guinness campaign is to get Americans to pledge more than one million service hours to support their communities through the Guinness Gives Back program.

Burrow first inspired millions in his 2019 Heisman Trophy acceptance speech, where he delivered an emotional message about poverty and food insecurity in his hometown in Southeast Ohio, an area that has been devastated by the Oxycodone crisis.

Burrow will join forces with Guinness, alongside legendary quarterback Joe Montana, who has been working with the brand since 2020.

, Guinness Beer, Joe Montana & Heisman Trophy Winner Joe Burrow Give Back“Burrow is a talent on the field – and it’s been fun to watch what he’s been able to accomplish so early in his career,” Montana said. “But it’s also inspiring to see what he’s doing off the field by giving back and investing his time for good causes. I’m looking forward to working with Joe and Guinness to help spread the message and encourage others to give their time to their communities for those in need.”

“Many people in our country are facing a series of challenges right now and can benefit from the support of others, and I am humbled to be in a position to make a difference – and encourage others to do so, as well,” Burrow said. “Teaming up with a brand like Guinness, who has ‘giving back’ at the core of what they do, just makes sense.”

Guinness beer was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness has become the world’s most popular stout. It is currently sold in over 150 countries around the world with almost 9 million glasses of Guinness consumed every day.

And since its inception Guinness has been a cornerstone of its communities, serving those in need.

During the pandemic, while the gates to the Guinness Open Gate Brewery in Baltimore were closed to the public, the team baked and donated over 50,000 loaves of “brewers’ bread” to the Maryland Food Bank, at a time when COVID-19 was creating greater food scarcity concerns within the community.

Guinness is approaching nearly $3 million in donations to charitable organizations since the onset of the pandemic.


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