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Music festivals, concerts, and even the jukebox at your local dive sound better with a beer in hand. So it’s not surprising that bands like to co-brand with cutting-edge breweries as The National just did.
Enter Mikkeller/The National Reality Based Pils, a rock band beer that strikes all the right chords…
One of the first rules of band collaboration beers is for band members and the brewery to proclaim undying love for one another.
And The National’s Aaron Dessler clearly knows that the brewery the band chose to ‘work’ with, and Mikkel Borg Bjergsø in particular, has serious beer cred…
“We are all huge fans of Mikkeller so to have Mikkel make a recipe specifically for us is very exciting. We like clear and crisp beers when we come off stage and need to cool down.”
And it’s not like The National doesn’t have the kind of musical cred that a cool brewery wouldn’t want to associate itself with…The band’s seventh album Sleep Well Beast, won a Grammy award for Best Alternative Music Album at the 60th Annual Grammy Awards.
Mikkeller CEO Mikkel Borg Bjergsø developed the recipe for The National’s pilsner style Reality Based Pils.
“The National is one of my absolute favorite bands and we have been talking about making a beer together for a long time,” said Bjergsø. “I’m excited that it finally happened.
And the Band and Bjergsø agreed that they wanted to go traditional…
“the only beer I have in my own fridge at the moment is pilsner, so making that style of beer for The National was an obvious choice,” says Mikkel Borg Bjergsø.
The beer’s name comes from the band’s song Walk It Back, which quotes Bush advisor Karl Rove’s use of the term “reality based community.”
Its label was designed by Keith Shore, Mikkeller’s art director who incorporated elements of the artwork for The National’s Sleep Well Beast album…cobranding at its best.
