It’s said that imitation is the sincerest form of flattery…but still.
On January 18 Anheuser-Busch, home to popular beer brands including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, introduced a new logo which the company described as an “evolved visual identity.”
In its press release the company announced that in an effort to further “bring to life the company’s purpose it was breaking away from its multi-colored logo with its giant red ‘A’ and left facing bald eagle.”
The St Louis, Missouri-headquartered brewer is now going with a right-facing eagle that as the company explains is “now rendered in a dynamic gold color that mirrors the golden hue of beer and barley, the cornerstones of Anheuser-Busch’s business.”
“We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation,” said Brendan Whitworth, CEO, Anheuser-Busch, “and this evolution of our visual identity helps reflect the ongoing transformation of this great company.”
But no matter what you think of the new Anheuser-Busch logo (we think it’s blander and more generic) Yuengling, the Pottsville, Pa-based brewer that bills itself as “America’s Oldest Brewery” isn’t buying it and took to social media to throw some shade on the logo’s similarities…
“Cool new Eagle. We’re flattered. Yuengling, America’s Oldest Brewery, established 1829.”
This isn’t the first time Yuengling and Anheuser-Busch have clashed.
Late last year, Yuengling,” sent Anheuser-Busch a cease-and-desist letter, accusing the global brewer of trademark infringement involving its Busch brand.
As Fox 43 reported “Busch had been using the tagline ‘Get ready for the next generation of beer’ in social media posts marketing the release of Bud Light Next, its zero-carb beer.”
Yuengling alleged that that the Anheuser-Busch phrase was too close to the trademarked tagline “the next generation of light beer” used to promote its low-carb light beer Yuengling Flight.
Beer logo rebrands can sometimes be risky. Some consumers get attached to the imaging that surrounds the beers they enjoy and don’t take abrupt changes easily.
San Francisco’s Anchor Brewing Company unleashed a maelstrom of criticism when it announced that it was celebrating its 125-year history with a new look that forgoes its hand-drawn artisan label artwork in favor a more basic look, which elicited a huge fan backlash.
But sometimes a rebrand can be beneficial as in the case of Anderson Valley Brewing’s bear antler label redesigns which the Boonville, Ca-based craft brewer introduced that same year.