American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
Supermodel Alessandra-Ambrosio brings Cîroc Vodka to recent American Craft Beer party
Diageo, home to Guinness as well a full range of spirits including Cîroc’s vodka is under fire for “deceptive” advertising practices after social media influencers published thousands of promotional posts for that without openly disclosing their commercial partnerships.
Shocker…You mean to say there’s gambling in Casablanca?
According to an investigation from truthinadvertising.org (TINA.org), as many as 1,700 posts by 50 Instagram influencers promoting Cîroc’s products have been found to violate federal advertising laws in the US.
You mean celebrities like Guardians of the Galaxy actor Mikaela Hoover, rapper Bow Wow, American singer Cassie, and P. Diddy were paid to hype these products?
We’re taking our bottles of Cîroc’s vodka back to Costco for a refund.
According to TINA (how can you not love that acronym?), all those celebs all been found to be in breach of advertising rules, something they could have simply avoided by including the hashtag #ad in their posts.
TINA also found that one of the influencers’ posts (certainly not P. Diddy who’s just a year south of 50), bypassed age-gating technology, allowing “millions of minors with Instagram accounts full access to this type of marketing.”
“It’s time that Diageo starts acting like the responsible corporate citizen it says it is,” TINA.org’s executive director, Bonnie Patten said.
And in a thinly veiled threat she added, “if it needs help learning how to comply with the law, TINA.org is confident that the FTC can teach the spirits giant the lessons it needs to learn.”
A Diageo spokesperson responded via the Drinks Business…
“We have a rigorous marketing code and take our role as a responsible marketer very seriously and have a strong commitment to comply with the FTC’s standards on advertising. We are investigating this as a matter of urgency.”
But whether P Diddy returns Diageo’s calls or not …let’s acknowledge the obvious…these kinds of covert social media campaigns are rampant.
And it would be smart for beer and alcohol majors like Diageo to distance themselves from these deceptive practices…and let the quality of its products do the talking.
And speaking of deceptive practices, there’s also this…
NEGATIVE CLAIMS AGAINST 4 HANDS BREWING LEAD TO SENIOR EXEC EXIT AT SCHLAFLY BEER
