ACB covers craft beer news, entertainment and lifestyle 24/7, and we’d like to think we do a decent job. But there’s a lot of great craft beer journalism out there – and here some beer articles that you might want to check out.
An AleSmith Special Release Horror Story
Very special releases are a boon to any brewery but they can come with their own set of problems. Just ask AleSmith Brewing whose award-winning barrel-aged blended Gooze, turned into weeks-long tale of internet woe that many of their patrons are still bitter about.
When a brewery has a very limited offering (7200 bottles) that’s so coveted that it could potentially draw Black Friday-like mobs, the only choice is to sell it online and hope for the best.
Unfortunately AleSmith’s rollout was an almost comical series of server crashes, rescheduled sale times, and cancelled orders…and you can read all about it in Duck Duck Gose Breaks the Internet.
American Craft Beer Invades Belgium
Belgium is a country where the love of local beers is deeply ingrained in the national character. So it’s understandable, that the idea of drinking American craft beer in a land which boasts more breweries per person than any other country, might be considered inexcusable. But things are changing according to Linda A Thompson writing for USA Today and you can read all about it in American Brewers Hop into Europe’s Craft Beer Heartland.
And you might also want to check out Drinking In Denmark while you’re at it…
Widmer Brothers Get All Experimental
When you’re one of craft beer’s pioneers with a heritage that spans decades it would be easy to rest on your laurels. Not so for Widmer Brothers who have just opened a new brewpub to ensure that they don’t. Small by their normal production standards Widmer’s new stand-alone Innovation Brewery houses a 10-barrel system “designed so any recipe that the three-man crew in the experimental-focused brewery dreams up can be replicated across the street at the large-scale brewery.”
According to Molly Harbarger the new experimental brewery is part of a planned $10 million expansion that will see the brewery’s overall production increase by 200,000 barrels. And read all about their genius strategy in Widmer Aims at Beer Geeks.