The global pandemic may putting an end to countless Thanksgiving and holiday celebrations, but unfortunately it hasn’t stopped the return of Coors Light’s branded seasonal sweats.
Yep, THEY’RE BACK…
Last year Coors Light conducted a survey and found out that after the holiday rush, which clearly won’t be happening quite the same way thanks to COVID-19, most of us want nothing more than to chill for a week.
But it was the clothes that the respondents told researchers they wanted to “chill’ in, that we found really concerning.
According to Molson Coors’ Bear & Beyond the survey found that “94% of 21- to 27-year-olds plan to wear comfy clothes (namely sweats) between Dec. 26 and Dec. 31. More than half of them plan to wear sweats more than five hours a day.”
So to cash in on this IMPORTANT finding and service the needs of post-holiday shut-ins, Molson Coors has returned the a full-body sweats that we warned you about last year.
The latest phase of Molson Coors’ Made to Chill campaign, these one-piece unisex sweatsuits come equipped with a hood, a full-length zipper and two pockets designed to fit cold cans of Coors Light, because the company is assuming that you’ll want to walk around the with two cans of cold beer attached to your hip.
They’re all about helping drinkers “embrace their post-holiday chill,” says Cat Garabrant, (who had us at Cat), associate marketing manager for Coors Light…
“We know the holidays are the happiest time of the year, but they also can be stressful,” Garabrant says. “As we continue to build out our ‘Made to Chill’ campaign, we wanted to design the ultimate apparel to help our drinkers find moments to chill during the holidays.”
Adorned with Coors Light’s signature colors, silver, red and blue, and emblazoned with mountains, white snowflakes and the Coors Light logo, holiday shut-ins can now pretend they’re members of the Starship Enterprise, only with pockets that fit two cans of beer!
Available HERE in sizes small through Extra,-Extra-large, these sure to be collectable (but for all the wrong reasons) Coors Light onesie sweats retail for $70, (Free Shipping!).
The good news is there’s no “bad taste” testing that you have to go through, but buyers must at least claim to be age 21 or over to purchase.