Football great Eli Manning is adding another dimension to his career: coaching. But not the kind of coaching you’d think. He’s all about living the “fine life” with as dash of humor and beer thrown in.
Here’s the deal…
Eli Manning is teaming up with Corona Extra to coach fans on how to live the fine life and savor every bit of the upcoming season.
From now to November 17, 2023, Coach Eli will be accepting submissions for the Fine Life Playbook, a digital round up of fun and light-hearted activities that fans of the fine life can do to welcome greater enjoyment to game time viewing.
Beer and football fans are encouraged to submit plays to the Coach Eli’s Fine Life Playbook for a chance to win a Fine Life Team Kit.
“As an athlete, I’ve learned the value of teamwork, trust, and unwavering dedication,” said Eli Manning. “Partnering with Corona is a natural fit, as the brand embodies those same principles – bringing people together, building connections, and celebrating life’s moments. I couldn’t be more excited to welcome fans into the fold by offering them a chance to join the Fine Life Team.”
To submit creative ideas to Manning’s Fine Life Playbook, fans are encouraged to reply to @CoronaUSA’s designated contest post on X (formerly known as Twitter), with a fun name and description of a Fine Life “play”, like the Fumblebrewski – creating a distraction to scoop up the last Corona – the wilder the better!
Weekly winners will receive a Fine Life Team Kit – a curated gift box including Corona football merchandise, a jersey signed by Eli Manning, a letter from Coach Eli, and other items to help enjoy every game like a fan of the fine life.
“Corona is thrilled to partner with Eli to offer a unique and engaging way to coach football fans through the highs and lows of the season, and find something to cheer for within every moment, regardless of the score,” said Alex Schultz, vice president of brand marketing, Corona.
“With Eli serving as our Fine Life Coach, Corona is encouraging consumers to embrace the “La Vida Mas Fina” philosophy all season long and for us, that’s always a win.”