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Coors Banquet and Brixton are looking out for the American West with a new lifestyle apparel line that benefits the Wildland Firefighters that protect it.
Here’s the deal…
When one thinks Coors, more times than not, its flagship Coors Light brand comes to mind. That’s not surprising, after all it’s the second bestselling beer in America, and has been for a while.
But there’s another Coors brand with a rich western heritage, Coors Banquet Beer, which has been brewed in Colorado for almost 150 years.
And with one of the worst wildfire seasons on record, Coors Banquet is building on its eight-year relationship with the Wildland Firefighter Foundation (WFF) and partnering with California-based lifestyle brand, Brixton, as a part of its ‘Protect Our West’ initiative.
On September, 29 Coors Banquet and Brixton sponsored a Cold War Kids show to raise funds for the foundation. And now they are releasing the “Protect our West” apparel line that will also benefit Wildland Firefighters.
(Courtesy Coors / Brixton)
The Protect Our West collection features Brixton’s signature style elevated with original hand-drawn artwork for a limited collection of Western classics and modern staples. The collection’s color palette leans on Banquet’s signature golden shade, which was first introduced after the repeal of Prohibition on both cans and bottle labels.
“The devastation brought on by wildfires every year is overwhelming and wildland firefighters constantly put themselves on the line to protect the land we love,” says Stephanie Clanfield, Coors Banquet Marketing Manager. “Every year, Coors Banquet looks for impactful ways to support their heroic efforts and we are eager to share this year’s Coors x Brixton collaboration with the world.”
Coors Banquet, which was born in Golden, Colorado in 1873 and is brewed there exclusively to this day, has long embraced its western roots and the people who defend it. In 2014 Coors Banquet Beer began its support of the Wildland Firefighters Association and that commitment continues today.
Since the partnership began Coors Banquet has donated more than $1.75 million to the Wildland Firefighter Foundation staying true to their commitment as a brand to protect the land, wildlife, and communities of the western United States.
The Brixton x Coors Banquet and Protect Our West collections are available online now as well as at select wholesale partners including Nordstrom, PacSun, Tillys, Fanatics, Buckle and Zumiez.
