(courtesy Anheuser-Busch)

Budweiser is marking this summer with a pair of milestones, its 150th anniversary and the nation’s upcoming 250th birthday. The brand is leaning into America’s celebrations, and showing up at events and moments where people tend to gather, from backyard parties to big public festivals.

For generations, Budweiser has positioned itself as a fixture at those occasions. This year, parent company Anheuser-Busch is doubling down on that identity, tying the beer’s history to the country’s own anniversary buildup. The message is simple. Budweiser wants to be part of the shared rituals that define the country during, what promises to be, a historical American summer.

A new national TV ad, titled “Great Delivery,” plays into that idea. The spot focuses on the network of workers who move Budweiser across the country and the role the beer plays when it arrives. It follows on the heels of the brand’s recent Super Bowl campaign and continues the “Made of America” theme, highlighting the people behind Budweiser as much as the product itself.

You will also start seeing limited edition cans on shelves. The packaging nods to both Budweiser’s 150 years and the country’s 250th birthday, with a design that leans heavily on the brand’s heritage. It is the kind of collectible tie-in that shows up around major anniversaries, aimed at fans who like a bit of nostalgia with their beer.

(Courtesy Anheuser-Busch)

Beyond its carefully-scripted marketing, Budweiser is continuing its long running partnership with Folds of Honor, a nonprofit that provides scholarships to families of fallen or disabled service members and first responders. The company says it has helped raise tens of millions of dollars for the group over the years. In 2026, it plans to donate a portion of Budweiser sales in bars and restaurants, up to $1.5 million, as part of its American Beers for American Heroes program.

And, as usual, the Budweiser Clydesdales will be back on the road. The iconic horses are scheduled to appear at fairs, parades, and sporting events throughout the summer. First introduced after the end of Prohibition in 1933, the hitch remains one of the brand’s most recognizable symbols and a reliable crowd draw.

Taken together, it is a wide ranging effort that blends marketing, nostalgia, and a bit of civic pride. Budweiser is not just celebrating its own history this summer. It is trying to tie that story to the larger American one, and make sure it still has a place in the moments where people come together.

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