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(Courtesy Anheuser-Busch)
Budweiser is marking a 15 Year Partnership with “Folds of Honor” and they’ll be honoring US service members and first responders with a national Clydesdale horses tour this summer.
Here’s the deal…
On May Anheuser-Busch and its wholesale partners kicked off a new campaign making the company’s 15 years of partnership with Folds of Honor, a nonprofit organization that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders.
To mark this significant milestone, Budweiser is upping its commitment to the organization by introducing a year-round opportunity to donate and releasing new limited-edition Budweiser patriotic packaging benefiting Folds of Honor.
For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. And this year Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor, as well as a special graphic nodding to the brand’s 15-year partnership milestone. Available now and all summer long, a portion of proceeds from patriotic packaging will benefit Folds of Honor
(Courtesy Anheuser-Busch)
The world-renowned Budweiser Clydesdales will also be traveling to communities across the country, amplifying the mission of Folds of Honor. Fans can join Folds of Honor and the Budweiser Clydesdales at a variety of events, from air shows and state fairs to sporting events and local parades, all summer long.
Throughout our storied history, Budweiser’s commitment to honoring those who have served our country and communities has remained steadfast,” said Todd Allen, SVP of Marketing at Budweiser and Bud Light. “This year, as we celebrate 15 years of partnership with Folds of Honor, we’re proud to further our commitment of giving back to the American heroes and their families who have sacrificed so much on a daily basis.”
Over the last 15 years, Anheuser-Busch, its industry leading brands and wholesaler partners have donated over $33 million, which has funded over 6,600 scholarships for Folds of Honor recipients.
“For 15 years, Anheuser-Busch has served as a steadfast partner, helping to advance our mission by activating in communities across the country and contributing directly to the life-changing educational scholarships we provide to the families of fallen or disabled military and first responders,” added Folds of Honor Founder and CEO, Lt Col Dan Rooney. “We are so grateful for the support we receive from Budweiser and its patriotic fans.”
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