American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Bud Light)
Hey Anheuser-Busch is already in the meat biz. So why not appliances?
Here’s the deal….
Following a painful 28-24 loss to the Pittsburgh Steelers in 2017 the Cleveland Browns ended a winless season, making them (and the 2008 Detroit Lions) the only two teams to go winless in a 16-game season.
Then in the 2018 football season, Bud Light and the Cleveland Browns introduced the “Victory Fridge,” a branded BUD-E smart-technology refrigerator with free beer that AUTOMATICALLY UNLOCKED at area bars after the team ended its cold streak with a narrow 21-17 win over the Jets…
And now with the NFL 2019 season fast approaching, Bud Light and the Cleveland Browns are teaming up again and launching B.L. & Brown’s Appliance Superstore a pop-up appliance store that sells only one thing – Bud Light Victory Fridges of various sizes.
“Last year, when our Victory Fridges unlocked in bars across Cleveland, it created a local pandemonium in the best way possible,” said Vice President of Marketing Andy Goeler…..
“Since then, we’ve been hearing from Browns fans who want Victory Fridges of their own, so that was the inspiration behind B.L. & Brown’s Appliance Superstore. This year the lock and chain come separately because we expect it won’t take too long to get that first win.”
(Courtesy Bud Light)
To help introduce the store, Bud Light partnered with WWE Superstar The Miz, who is one of the Browns’ biggest fans and who last year had a fridge of his own. And this year The Miz steps in as pitchman in an exclusive B.L. & Brown’s Appliance Superstore infomercial that will air on local Cleveland television starting August 30.
Located at 1870 W. 25th Street in Cleveland on September 3 and 4 from 1-9pm, the B.L. & Brown’s Appliance Superstore will have Bud Light Victory Fridges of various sizes for purchase, ranging from $199.99-$299.99.
And for big spenders the popup appliance store will also be offering a limited number of full-size Victory Fridges priced at $599.99, so you know what to do
And to keep things less crass, Bud Light and the Cleveland Browns have announced that “proceeds from all fridge sales within the Cleveland store will benefit Browns Give Back community partners’ programming to support various adults throughout Northeast Ohio.”
