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(Courtesy Anheuser-Busch / Bud Light)
The Bud Light Beer Genie and Dustin “The Diamond” Poirier have amped things up ahead of his title fight at UFC 302, with a hilarious new beer ad, an a bigtime giveaway for one lucky winner and his friends.
Here’s the deal…
Mixed martial arts is a full-contact combat sport based on striking, grappling and ground fighting, incorporating techniques from various combat sports from around the world. The sport has a huge following.
And Bud Light, the” Official Beer of the UFC,” has expanded that relationship, with a new partnership with lightweight contender Dustin “The Diamond” Poirier, following his monumental victory at UFC 299 earlier this year in Miami.
“I’m thrilled to cap off my UFC 299 victory by announcing my partnership with Bud Light, the official beer sponsor of the UFC,” said UFC lightweight contender Dustin Poirier. “I couldn’t be more excited to join Bud Light’s elite lineup of athlete partners and can’t wait to bring UFC fans some really exciting things both inside and outside the Octagon® this year.”
And now the Bud Light Beer Genie (the star of one of the funniest beer ads of the year) and Poirier have teamed up ahead of his title fight at UFC 302, in a new TV spot that also introduces the first Bud Light Genie UFC giveaway ‘Join Dustin’s Crew for UFC 302.’
Poirier and the Bud Light Genie are also teaming up via Bud Light’s Easy Wishes platform to give a lucky 21+ UFC fan a once-in-a-lifetime opportunity to experience UFC 302, including:
- Front row seats at UFC 302 alongside the Bud Light Genie
- Joining Poirier’s entourage for his pre-fight entrance
- Joining Dustin and his team for post-fight celebrations in the Octagon
(Beer Genie: Courtesy Bud Light)
“Bud Light’s partnership with the UFC allows us to celebrate and bring fans closer to the sport they love, and we couldn’t be more excited to now welcome one of the best in the Octagon, Dustin Poirier, to the Bud Light Family,” Bud Light VP of Marketing Todd Allen added…
“We look forward to working with Poirier throughout the year to continue making great sports moments even easier to enjoy for our fans.”
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