Brooklyn Brewery Sobers Up For Dry January

, Brooklyn Brewery Sobers Up For Dry January

(Courtesy Brooklyn Brewery)

Non-alcoholic beer has come a long way since O’Doul’s was one of a very few options. And you know that craft brewers are taking it seriously when the Brooklyn Brewery releases a N/A Variety Pack.

Here’s the deal…

On November 10 NYC’ Brooklyn Beer made it clear that they were serious about crafting buzz-free beer. And that what started with the introduction their Side Effects brand was not an aberration. Beginning now and rolling into January Brooklyn Brewery is releasing the first nationally distributed non-alcoholic variety pack.

Introducing Brooklyn Brewery’s Special Effects Variety Pack and here’s what’s in it…

  • NEW: Brooklyn Special Effects Pils, a crisp, snappy, and dry NA version of the world’s most popular beer style (Variety Pack Exclusive).
  • NEW: Brooklyn Special Effects Hazy IPA, full of the bombastic fruity hop aromas and juicy feel of a hazy IPA and perfect for hop newcomers or haze experts (Variety Pack Exclusive).
  • Brooklyn Special Effects Hoppy Amber, a delicious, hoppy, and flavorful brew made for those who want smooth lager flavor and fresh hop notes without the buzz.
  • Brooklyn Special Effects IPA, a take on the most beloved craft style out there with its hop-packed and citrusy taste, just without the alcohol.
, Brooklyn Brewery Sobers Up For Dry January

(Courtesy Brooklyn Brewery)

“With Pilsner and Hazy IPA we hope to continue in our efforts to expand the style offerings available to consumers of NA beer,” said Brooklyn Brewery’s Brewmaster and James Beard Award Winner, Garrett Oliver. “The options in this category have been so limited for so long and we hope to add more styles to the lineup as we continue to sharpen our production process and develop new methods for NA brewing.”

Brooklyn Brewery Special Effects portfolio is inspired by the global movements of changing drinking habits, brewed with a focus on wellness and mindful consumption.

“The Special Effects Variety Pack allows us to showcase our growing non-alcoholic lineup added Samantha Itzkovitz, VP of Marketing at Brooklyn Brewery, “and feeds the customer’s desire to sample and figure out what they like in their own time.”

Brooklyn Brewery’s Special Effects Variety Pack will be available throughout the company’s 32-state reach by Dry January so those of us drying out for the month, can detox in style.

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Want more on non-alcoholic beers?

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(All image credits: Brooklyn Brewery)

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