Just back from touring BrewDog’s home base in Scotland, we’ve learned that they’ve just opened a new bar in the states…See what happens when we travel?
Here’s the deal…
After setting up an American brewery in Columbus 3 years ago, BrewDog just opened BrewDog Indy its first USA bar outside of its home state of Ohio…And it’s kinda a big deal for the now global craft brewer.
To understand the intrinsic importance of BrewDog’s UK and international bar network one only has to look to the traditional pub and brewery distribution system in the UK, where large pub chains serve as outlets for company sanctioned beer that is served chain wide.
Breweries such as Fuller’s have opted to cut out the middleman and build their own network of pubs that cater almost exclusively to their brand…And over the years BrewDog has been building a national and international network of bars with a similar model.
So BrewDog Bars are at the core of its business, branded outlets that not only spread the BrewDog word, but serve as huge conduits for its beers.
In 2010 BrewDog threw open the doors to their first UK bar in Aberdeen Scotland and they never looked back. The last time we counted they had opened almost 50 BrewDog Bars in the UK including a new hub in London’s financial district and their first airport bar ever in Edinburgh, Scotland.
BrewDog also reopened DogTap Berlin, an operation they took over from Stone Brewing’s failed experiment…And they’ve announced plans to open new outlets in exotic locations like Shanghai, Bangkok and Dubai by the end of the year.
And while a new BrewDog Bar opening in Indianapolis, Indiana might not hold the same cachet as new location in Bucharest, as its first USA bar outside our home state of Ohio, BrewDog Indy has plenty to celebrate.
Visually striking and smartly located in the historic city’s Fountain Square neighborhood, BrewDog’s newest bar is surrounded by a wide range of American craft breweries, artisan restaurants, artists, and urban shakers…BrewDog Indy features 24 taps of SERIOUS super-fresh craft beer, breweries they know and love from the local area, and even selected guest beers from overseas.
They’ll also be serving up sour and wild ales from BrewDog’s Scotland-based Overworks’ “Temple of Tartness,” a selection of craft spirits and full menu of artisan food offerings, including veggie, vegan, and gluten-free dishes that pair brilliantly with the hip location and all things Indy.