American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(BrewDog’s Martin Dickie and James Watt with the company crew)
Too many breweries overlook one of their most important assets. The people who represent them. Not BrewDog.
The Living Wage movement is a big deal in the UK.
Launched in 2001, the campaign for a Living Wage is a movement of independent businesses, organizations and citizens who believe a fair day’s work deserves a fair day’s pay.
And Scotland-headquartered BrewDog is all about it.
Understanding the most valuable asset for any company is its people, BrewDog has been a “Living Wage Employer” since October 2014. A choice that the now global craft brewery looks back on as one of the best decisions the company has ever made…
A Sunday Times Fast Track 100 company many times over, BrewDog has increased its crew from 300 to over 1,500 over the last half decade and credits its family of employees and the Living Wage they honor for much of that growth…
(Becky at BrewDog Birmingham)
“Some companies may baulk at paying the Living Wage because of cost implications, pricing pressures or even the specter of Brexit that hangs above all our heads – but our experience of the last five years is that by investing in the talented, skilled people who bring their passion and enthusiasm to work, the business case stacks up.”
“Above and beyond this, the ethical reasons for becoming a Living Wage Employer are massively important to us, as they should be to every other company out there.”
“The real Living Wage is an independently-calculated rate that ensures workers can meet the cost of living and earn enough to support themselves and their families. It goes beyond the government’s Minimum Wage and we have proved over the last half-decade that employers in the food and drink sector who pay their employees fairly in this way can be a driver for growth for our entire industry.”
In addition to being an accredited by the Living Wage Foundation, BrewDog recently overhauled its entire pay structure and introduced a raft of extra benefits for its crew including…
– Private Health Insurance
– 10% of BrewDog’s profits are shared with its staff annually
– Enhanced Maternity and Paternity Leave
– Pay allowance for passing escalating ranks of the Cicerone Certification Program
– Enhanced pension contributions
– Life Assurance Coverage
– A week’s Pawternity Leave to look after a new dog
– A four-week, paid sabbatical with every five years’ service
Additionally the entire BrewDog staff receive 25-50% discount on beer, food and gear either online or at one of their almost 100 UK and international bars…
Bottom line…
A brewery is only as good as its people…And BrewDog has taken admirable steps to ensure that its ambassadors are covered…
