Boston Beer Gets Festive With Holiday Apparel, Cookies And Dog Brewscuits

‘Tis the season and Samuel Adams beer is offering all kinds of holiday swag for the whole family, and even the dog.

Here’s the deal…

We recently reported on Miller Lite’s new holiday apparel line. And now Boston Beer, the nation’s second largest craft brewer and home to Samuel Adams beer, is getting festive with all kinds of limited edition holiday swag that celebrates the brewery and its remixed Winter Lager.

“As one of the first seasonal beers we brewed over 30 years ago, Winter Lager was inspired by the unique flavors and festivities of the holiday season that bring drinkers together,” said Jim Koch, Samuel Adams Founder and Brewer. “Samuel Adams brewers revisited the complex profile of this long-loved beer to create a crisper and brighter Winter Lager that boasts the spice and citrus flavors of the season with a malty finish and greater drinkability.”

While enjoying the lager  Boston Beer’s Sam Adam’s fans can get cozy this season with a limited-edition Tipsy Elves collection that features the traditional “ugly sweater”, male and female jumpsuits, socks with pockets (!), seasonal bottle openers, koozie mittens and even Sam Adams dog sweaters, which have already sold out.

Created to pair perfectly with Sam Adams’ updated Winter Lager this limited edition collection is available at the Samuel Adams Tap Rooms, while supplies last, as well as at Tipsy Elves.

But that’s just the beginning, Samuel Adams is ‘all in” this holiday season…

Humans can take a bite out of Samuel Adams Winter Lager, with a special holiday cookie that Boston Beer did with the American Dream bakery and Boston’s own Top Shelf Cookies.

The “must have” limited-edition cookie, Winter Lagerland, is a Winter Lager-infused brown butter cookie with white chocolate chips and accents of orange peel, cinnamon and ginger to bring out the flavors of the brewery’s uber-popular seasonal.

And there’s more…

Samuel Adams has also partnered with Brewscuits, a small business that bakes handcrafted dog biscuits, to create a special pet-friendly biscuit inspired by the flavors of Samuel Adams Winter Lager and made with spent beer grain and sweet potato with orange peel, ginger, and cinnamon.

Again…’Tis the season.