(Courtesy Natural Light)

Natural Light is taking its “lawnmower beer” concept to an exciting and innovative new level.

Here’s the deal….

Introduced in 1977, Natural Light was Anheuser-Busch’s first reduced-calorie light beer, instantly becoming a hit at colleges across the nation.

In 1995, Natural Ice debuted, featuring a higher ABV that quickly made it America’s best-selling ice beer.

In 2008, Natural Light shocked the world, taking bronze at the World Beer Cup for “American-style light lager”. With that honor in pocket, Natural Light went into orbit in 2011, becoming the first beer in space.

In 2026 Natural Light has been marketing itself as the “ulitimate lawnmower beer.  In January Natural Light introduced Treadmower, a turf-covered treadmill engineered to recreate mowing the lawn so snowbound beer lovers could enjoy a lawnmower beer in their garage, throughout the winter.

In February Natural Light introduced to its lawnmower beer concept to provocative new level, introducing Natty Light “Lawngerie,” a lacy, silky protective cover to keep lawn care equipment looking extra sexy till spring arrives.

And today “Natty Light” is introducing its latest beer-meets-lawn innovation. Say hello to “Natural Light Lawn Brew.”

Natural Light Lawn Brew is a custom mix of spent beer grains and fresh fertilizer that’s garden gold. Yep,  Natty Light has transformed lager leftovers into a real fertilizer mix. Packed with nutrients and fiber, the spent beer grains mixed in Natural Light’s Lawn Brew helps create a balanced soil base, improving structure and supporting stronger, healthier grass growth..

After months of frigid winter days, Anheuser-Busch thinks everybody would enjoy a little Natural Light, including your lawn!

“When spring rolls around, you’ll find Natural Light fans doing two things: enjoying a cold beer and working on their lawn,” “Krystyn Stowe, Head of Marketing, Busch Family & Natural Family, Anheuser-Busch, said. “We couldn’t resist the idea of bringing those worlds together, so we transformed lager leftovers into Lawn Brew.”

For a limited time starting March 24th, consumers can purchase a 64 oz bag of Lawn Brew for $14.99 with free shipping HERE.  So you know what to do.

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Natty Light has run several fun promotions over the years, and no matter how you feel about the beer, you’ve got to admit they deserve huge props for targeting their core audience.

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