(Courtesy Lagunitas Brewing

Few breweries have embraced dogs quite like Lagunitas Brewing. From its iconic canine logo to its longtime support of animal rescue organizations, the California brewery has made four-legged companions an intrinsic part of its identity for decades.

Now Lagunitas is leaning into that reputation once again with its new “Dog Days of Summer” giveaway, a National Dog Month promotion that gives one lucky dog and its favorite human the chance to create an unforgettable adventure together.

The campaign was inspired by the annual World Dog Surfing Championships, where Lagunitas serves as the event’s title sponsor. And while only a handful of dogs will ever ride the waves in Pacifica, California on August 1, the brewery says every pup deserves an adventure of its own.

According to research cited by Lagunitas, more than half of pet owners say they travel less after bringing a dog into the family. Road trips, camping weekends and beach vacations often become more complicated when a four-legged companion is involved. The brewery hopes its latest promotion encourages dog owners to get outside and make new memories together.

The grand prize includes an Adventure Fund to help pay for the winner’s trip, a package of outdoor gear, a professional photo session to capture the experience and a donation to the San Francisco SPCA made in the winning dog’s name.

Entering is simple. Dog owners are asked to visit LagunitasDogDays.com between July 28 and August 15 and submit a photo or video featuring themselves and their dog, along with a short explanation of where they’ve always wanted to take their pup and why.

Whether the dream is surfing at the beach, camping in the mountains, hiking a favorite trail, paddleboarding across a quiet lake or simply spending the day chasing sprinklers in the backyard, Lagunitas says every adventure counts.

The winner will be announced on National Dog Day, August 26.

The promotion also shines a spotlight on the World Dog Surfing Championships, which return to Linda Mar Beach in Pacifica, California, on August 1. The quirky event has become a summertime tradition, drawing surfing dogs, enthusiastic spectators and plenty of craft beer fans.

For Lagunitas, it’s yet another campaign that captures the brewery’s playful personality. And if you’re a dog lover, even better!

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