Best Beer Promotions: Garage Beer & New Found Glory Release Summer Anthem
Best Beer Promotions: Garage Beer & New Found Glory Release Summer Anthem
(All-American Tackle Gennings Dunker / Garage Beer)
Summer marketing campaigns often come with catchy slogans, but Garage Beer decided to go a step further and commission an actual anthem.
The light beer brand, co-owned by NFL stars Jason and Travis Kelce, has joined forces with pop-punk veterans New Found Glory to release “Good to Go,” a high-energy track designed to capture the spirit of summer. And the song serves as the soundtrack for Garage Beer’s new “American Summer” campaign.
This Collaboration Fits
Garage Beer is a rapidly growing American light lager brand renowned for its humorous approach to marketing along with its celebrity majority owners, NFL stars Jason and Travis Kelce. Originally launched in 2018 as a regional craft offering, it has bucked downward trends in the beer industry to expand its distribution to all 50 states.
New Found Glory is an American rock band that is widely considered by music critics to be a key pioneer and architect of the modern pop-punk genre. Known for combining infectious pop melodies with the fast tempos and heavy energy of hardcore punk rock, they bridged the gap between underground punk and mainstream success. Over nearly three decades, they have built a dedicated following and directly inspired bands like Fall Out Boy, All Time Low, and The Story So Far.
Garage Beer’s Summer Anthem
“Good to Go” taps directly into that fit. Energized by the band’s signature early-2000s sound, the song celebrates the simple pleasures of summer: hanging out with friends and enjoying a cold beer all day long.
And this track is more than just a marketing tie-in. New Found Glory is treating it as a legitimate addition to its catalog, with plans to include the song as a bonus track on the upcoming deluxe edition of the band’s latest album, Listen Up!.
(New Found Glory Frontman Jordan Pundik / Garge Beer)
The accompanying music video doubles down on the nostalgic vibe. Frontman Jordan Pundik spends the video enjoying classic summertime activities, from poolside lounging to mini-golf outings, while sharing Garage Beer with friends along the way.
Garage Beer’s American Summer Campaign
But the song is just one part of Garage Beer’s larger summer push. The Columbus-based brewery is rolling out limited-edition patriotic cans decorated with iconic Americana imagery, including bald eagles and other summer-themed designs.
Garage Beer’s summertime promotion also includes a giveaway featuring a customized 1996 Ford Bronco. Created in partnership with the Museum of American Speed and college football player Gennings Dunker, the vintage SUV will be awarded to one lucky fan later this summer.
And you can expect to see Jason Kelce once again leaning into the fun side of fundraising at the upcoming Beer Bowl charity event on June 24. The event will feature Kelce and several former NFL players competing in a giant pit filled with Utz Cheese Balls, all in support of the Eagles Autism Foundation.
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