Bell’s New Beer Celebrates Unique Midwestern Slang

, Bell’s New Beer Celebrates Unique Midwestern Slang

(Courtesy Bell’s Brewery)

In addition to having a reputation for just being “nice,” Midwesterners have their own way of talking and Bell’s Brewery is celebrating its Michigan roots with a new beer that embraces all that.

Here’s the deal…

Bell’s Brewery, Michigan’s largest independent brewery renowned for classics such as the Two Hearted Ale and its annual Hopslam release, has just released a new year-round offering which will seem oddly named unless you’re a Midwesterner.

The beer’s name embraces the unique way that way that Midwesterners can talk,  their use of phrases like “ope”, (that’s oops to the rest of the world) ” ‘scuse me” (excuse me) and “let me sneak past ya,” and one the region’s most commonly used sayings “No, Yeah,” which means “yes” out in Comstock, Michigan, home to the award-winning Bell’s Brewery.

Bell’s No, Yeah is a 4.5% ABV easy-drinking Golden Ale. And while the brewery describes it at as ‘balanced crisp and dry,’ we suspect that Midwesterners (truly some of the nicest people in the world) will just find it “nice.”

, Bell’s New Beer Celebrates Unique Midwestern Slang“We saw an opportunity with our core offerings, part of a growing market, but also a niche that’s near and dear to us as proud Midwesterners,” Bell’s founder and president Larry Bell said in the news release. “This beer will appeal to those who are looking for another alternative to higher ABV beers, something that is crisp and refreshing and not too hoppy.”

Bell’s newest year-round also cashes in another prevailing trend in the craft beer industry, consumers moving to lower-calorie, lower alcohol offerings. Bell’s released a lighter version of its famous Two Hearted Ale, called Light Hearted Ale, in early 2020. And that beer is seeing at least initial success.

More Midwestern-ese Explained

  • No, Yeah = Yes
  • Yeah, No = No
  • Yeah, No for sure = definitely
  • No, Yeah, No = oh no, you’re fine
  • Yeah, No, Yeah = I’m sorry, but unfortunately, the answer is yes
  • Ope, sorry = I’m just gonna sneak past ya

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