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(Courtesy SIBA)
The Society of Independent Brewers has launched a big new campaign to help UK beer fans determine which beers are from truly independent breweries. We’ve that, “Words to Drink By,” and more true acts of craft beer “Aletruism.”
New UK “Indie Beer” Campaign
the Society of Independent Brewers and Associates (SIBA – think Brewers Association but with a British accent) has launched a new campaign inspired by the Independent Craft Brewer Seal that the BA introduced in 2017, to help UK beer fans determine which beers are from truly independent breweries
Recent YouGov data found that 75% of people surveyed believe “UK consumers are being misled when purchasing beer from once independent craft breweries, such as Beavertown, Camden, and Fullers that are now owned by global beer giants Heineken, Budweiser and Asahi respectively,” according to the Drinks Business.
“People want to support smaller independent businesses, but when buying these beers they’re actually spending their money with global beer giants.” SIBA chief executive Andy Slee explained. “There is more choice than ever when buying beer, so we have launched the Indie Beer checker to make it really quick and simple for people to see whether the beer they’re buying is brewed by a genuine independent brewer or actually owned by a global beer giant.”
Words to Drink By
“Most people are about as happy as they make up their minds to be.” ― Abraham Lincoln, he 16th President of the United States
(Courtesy Tröegs Independent Brewing)
True Acts Of Aletruism
Hershey, PA-based Tröegs Independent Brewing has returned an altruistic program that encourages its fans to “drink great beer and do great things.” As part of its Perpetual Giving campaign, the family-owned brewery will donate a portion of proceeds from sales of Perpetual IPA (the best-selling craft beer in Pennsylvania) to Feeding Pennsylvania.
Feeding Pennsylvania is dedicated to securing food and other resources to reduce hunger and food insecurity across the commonwealth. Its network of food banks spans across all 67 counties and serves more than 1.2 million people annually. In 2023, its inaugural year, the program contributed nearly $25,000 to the organization.
“The holiday season serves as a reminder of the real issue of food insecurity,” says Tröegs co-founding brother Chris Trogner. “We’re proud to partner with our amazing wholesalers to help Feeding Pennsylvania and local food pantries in our home state.”
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