Beer Alert: New India Pale Ales And Double Wheat Ales

American Craft Beer|August 8th, 2026|

Two True North Season of the Witch IPA cans stand on a mesh metal fire pit table next to a blazing campfire at dusk.

(True North Ales / Gemini)

Yikes, August already and American craft brewers are marking summer’s swift passage with a smart roster of beers that, we promise you, will not disappoint.

Witch Way (Ipswich, MA) – True North Ale Company is looking to fall with the return of something uber-special. Bursting with Citra, Vic Secret, and Strata hops True North Season of the Witch is a 5.9% ABV Hazy IPA with big passion fruit, mango, pineapple, and melon notes, a soft mouthfeel and full body.

“We brewed Season of the Witch exclusively for our fans in Salem, Massachusetts in 2019. Each succeeding year, its popularity has exploded. It’s a great patio beer, and the comparatively low ABV means you can relax and have another,” said Jake Rogers, Founder & Chief of Brewery Operations at True North Ales. “Fall seasonals are typically thought of as pumpkin and spice beers, and we offer a great one. But as an IPA, Season of the Witch stands apart from the pack. It has shown to be very appealing to beer drinkers across the board.”

The artwork on the Season of the Witch can label was created by noted Marblehead artist Amy Hourihan. Available on draught in kegs and as well as in 16oz cans, throughout Massachusetts, New Hampshire, and at the True North Ales Taproom in Ipswich.

Shock Top High Voltage beer can, featuring an orange background with a blue and yellow mohawk-wearing orange slice mascot against stylized lightning bolt backdrop.

(Courtey Shock Top)

Shock Top Goes Big (Littleton, CO / Bend OR / Patchogue, NY) – Shock Top has just released a stronger and more intense take on its classic Belgian-style wheat ale designed to compete in the growing high-ABV craft 19.2oz “singles” market.

Brewed with real orange peel and orange puree. Shock Top High Voltage is a massive 9.9% ABV Double Wheat Ale that delivers a layers of juicy orange notes and bright citrus zest tones tethered to a sturdy wheat backbone.

“We didn’t set out to make just another beer – we set out to make a beer that feels as fun and full of energy as the people who drink it,” said Jacob Neilson, Senior Brand Manager at Shock Top. “High Voltage is our response to the fans – designed to show up wherever the energy is high and the night is just getting started, for a community that is spontaneous, social and always chasing what’s next.

An American Classic Perfected (California) – Non-Alcoholic beers have come a long way since your uncle used to order an O’Doul’s. And there’s a Northern California brewery, Best Day Brewing, which has introduced its own take on the Pilsner that happens to be non-alcoholic.

Brewed with an all-American mix of hops and malts, Best Day Wild American is a crisp and perfectly balanced Pilsner that’s perfect for summertime doings, but won’t leave you buzzed. Launched in March 2026, Wild American took home a Best in Show and Double Gold at the inaugural North American Non-Alcoholic Cup. So, yeah, it’s a winner.