Beer Alert: Buzz-Free Oktoberfest Beers And New American Wheat Ales

Beer Alert: Buzz-Free Oktoberfest Beers And New American Wheat Ales

|August 13th, 2026|

A can and filled beer mug of Samuel Adams Non-Alcoholic Octoberfest beer on a wooden table inside a crowded Oktoberfest tent, with a live brass band playing on a stage in the background.

Fall’s coming and American craft brewers are marking summer’s swift passage with a smart roster of beers that will not disappoint.

A Buzz-Free Oktoberfest That Nails It (Boston, MA) – Samuel Adams is getting an early jump on fall with a new twist on one of its most popular seasonal beers. For the first time, the Boston brewery has released a non-alcoholic version of its classic Octoberfest, giving drinkers a way to get into the lederhosen-and-pretzel spirit without the alcohol. Like any great NA beer  Samuel Adams Non-Alcoholic Octoberfest mirrors the original, with the smooth body, toasted malt character and rich caramel notes that have helped make Octoberfest one of the brewery’s most recognizable seasonal releases.

And the timing makes sense.

Non-alcoholic beer continues to expand well beyond the traditional January reset, with breweries increasingly treating NA releases as year-round beers rather than temporary substitutes. Samuel Adams already plays in the category with Just the Haze IPA, but bringing Octoberfest into the mix feels a little more adventurous. Oktoberfest beers are all about malt, body and balance, qualities that can be difficult to reproduce without alcohol, but Sam Adams absolutely nails it.

Yellow cans and packaging for Goose Island Beer Co. 312 Urban Wheat Ale, featuring bold black "312" branding and the slogan "It's a Chicago Thing."

(Courtesy Goose Island Beer Co.)

It’s A Chicago Thing (Chicago, IL) – Goose Island Beer Co. is reintroducing one its most important beers with a sleek updated look, not just an iconic nationwide offering but also as “Chicago thing.”  Recognized as a staple of Chicago’s local culture, Goose Island 312 Beer is a 4.2% ABV refresher  known for its bright, lemony flavor and sessionable character..

Named after Chicago’s original area code, a point emphasized in the beer’s striking refresh, 312  Urban Wheat Ale has long served as an accessible entry point into craft beer that has earned accolades at the Great American Beer Festival and World Beer Cup while remaining a hometown fav.

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