Athletic Brewing and Netflix Announce New Beer Series

Athletic Brewing, America’s largest non-alcoholic craft brewery has partnered up with Netflix, the world’s leading streaming service, on a new series of limited-edition brews.

Here’s the deal…

Founded by Bill Shufelt and John Walker, Athletic Brewing is now the 13^th largest craft brewer in America and the leading producer of non-alcoholic craft beer in the nation. And Netflix is a Los Gatos California-based media company that basically introduced and institutionalized streaming as a world-wide service.

Netflix has already generated legions of hits and is collaborating with Athletic Brewing on three new limited release beers inspired by its original shows.

The first brew, Geralt’s Gold, is a non-alcoholic hoppy Helles inspired by the hit fantasy drama “The Witcher* and the show’s legendary anti-hero – Geralt of Riva. Geralt’s Gold is now available for fans, ahead of The Witcher Season 3, Volume 1, which is coming to Netflix on June 29.

“There’s no better way to enjoy an award-winning craft brew than paired with one of the most entertaining shows on Netflix,” said Andrew Katz, Chief Marketing Officer of Athletic Brewing Company. “At Athletic, we celebrate storytelling and love taking our brews to unexpected places. That’s why we’re thrilled to partner with one of the original creative streaming services to bring our fans something truly special.”

Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company fully ferments its brews to be less than 0.5% ABV, which is the legal limit for non-alcoholic beer in the US.

Geralt’s Gold is a medium-bodied brew with aromatics of citrus and florals atop a ripe peach nose. It contains 65 calories, and is made with Warrior, Chinook, Centennial, and Simcoe hops.

Geralt’s Gold will be sold nationally at select retail locations across the US as well as on the Athletic Brewing website. The first 750 customers who order Geralt’s Gold will also receive a free collectible glass that incorporates iconic symbols from The Witcher.

“Athletic brews are designed for anytime and anywhere refreshment,” added Katz. “Geralt’s Gold is no exception. It pours a radiant golden color and has a dynamic flavor that is as intriguing as it is smooth.”

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(*THE WITCHER is a trademark of CD PROJEKT, S.A. and used with permission. Set in the universe created by Andrzej Sapkowski in his series of books. © Netflix, Inc.)