Last week floods overpowered Jackson, Mississippi’s aging infrastructure, leaving the city with no running water, and the nation’s #1 brewer stepped up bigtime.
At the request of the American Red Cross, Anheuser-Busch delivered truckloads – more than 200,000 cans – of emergency drinking water to support local communities impacted by the water crisis in Jackson, Mississippi.
And even though water pressure was restored on September 5, the city has informed local residents that service will continue to be erratic and currently the water remains undrinkable. So Anheuser-Busch’s massive shipment of water continues to matter.
The donation of emergency drinking water was delivered to Anheuser-Busch wholesaler partner, Southern Beverage of Richland, MS who worked alongside the American Red Cross to distribute the resources to those in need.
The clean, safe drinking water is sourced from the Anheuser-Busch brewery in Cartersville, Georgia, which alongside the Fort Collins brewery periodically pauses beer production throughout the year to can emergency drinking water and works in partnership with the American Red Cross to help communities such as Jackson
“The American Red Cross is grateful for Anheuser-Busch’s generous donation of drinking water for those impacted by the water crisis in Mississippi,” said Mark Beddingfield, Regional chief executive officer of the American Red Cross of Alabama and Mississippi. “We are thankful for Anheuser-Busch’s ability to quickly provide life sustaining water for disaster impacted communities.”
Anheuser-Busch, home to popular beer brands including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, has a longstanding tradition of providing support for disaster relief efforts in partnership with the American Red Cross, dating back to 1906.
Since the inception of the emergency drinking water program in 1988, Anheuser-Busch and its wholesaler partners have provided more than 90 million cans of water to US communities affected by natural disasters and other crises.
Last year alone, Anheuser-Busch donated more than 4 million cans of emergency drinking water to communities and volunteer fire departments across 49 states in support of ongoing relief efforts.
We can get snarky about the big beer conglomerates at American Craft Beer. So it’s only fair that we applaud companies like Anheuser-Busch when they step into emergency situations to help communities like Jackson.