Anheuser-Busch InBev And Keurig Partner On Home Cocktail Machine

Keurig, Anheuser-Busch InBev And Keurig Partner On Home Cocktail Machine

Drinkworks

Here’s something new that we don’t expect to gain serious traction anytime soon despite the big industry names involved.

Keurig Dr Pepper and Anheuser-Busch InBev have created an imitation of Keurig’s well-known coffee maker intended to make cocktails at home.Keurig, Anheuser-Busch InBev And Keurig Partner On Home Cocktail Machine

The joint venture, which was first announced in The Wall Street Journal, comes as both Keurig and AB InBev are trying to address their own struggling sales.

Keurig’s sales of its brewers and single-serve pod declined 0.5 percent during its fourth quarter, according to CNBC while Budweiser’s parent company AB InBev continues to see its once unassailable brands decline in the states as new generations of consumers transition from beer to wine and spirits.

Inspired by Keurig’s well-known coffee maker, the Drinkworks machine, takes that brewing concept to cocktails.

The magic’s in the pods. Each pod has about a shot of alcohol and the necessary cocktail flavorings and the machine adds water and differing degrees of carbonation. Scan codes on the pods determine the appropriate temperature and carbonation.

The pods for drinks like margaritas, mojitos and Moscow Mules and White Russians sold in four-packs for $15.99 for most cocktails.

According to the Verge users do have to fill the machine with water “and also purchase a CO2 tank in order to make it work, although it comes with one CO2 can that can make anywhere from 15 to 18 drinks.”

Keurig, Anheuser-Busch InBev And Keurig Partner On Home Cocktail MachineIn November, the Drinkworks Machine debuted exclusively in St. Louis, home to Anheuser-Busch, where it sold for $399… It’s also available for preorder at Drinks works’ website at $299. And the Wall Street Journal is reporting that they’re planning on rolling it out to Missouri, Florida and California soon.

The history of these home drinks devices can be as mixed as today’s ADHD consumers whose infatuation with new tech devices can run short of making any a long term commitments beyond their iPhones.

And although we’ve celebrated several countertop homebrewing products like PicoBrew, we’ve quietly questioned whether these new innovations have economic staying power.

As CNBC reported, “Keurig previously teamed up with Coca-Cola for a pod-based appliance that allowed users to make their own soda, but gave up on the machine less than a year after its launch.”

And it remains to be seen if Keurig and Anheuser-Busch’s Drinkworks machine will generate long-term profits for them going forward.

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