Anheuser-Busch will be unveiling its biggest Super Bowl lineup EVER this year including mermaids promoting the company’s Hard Seltzer line…
Here’s the deal…
In yet another example of major brewing companies’ increased emphasis on diversification as more Americans migrate from mass-market beer to other alternatives, Anheuser-Busch will be debuting its first Hard Seltzer Super Bowl commercial as part of a massive seven product, media buy.
On Super Bowl Sunday Anheuser-Busch will be airing a spot dedicated to its newest product line, the recently rebranded BON & VIV Spiked Seltzer, a 4.5% ABV flavored malt beverage with natural fruit and botanical flavors, zero grams of sugar and only 90 calories.
According to Adweek this commercial marks the company’s “largest effort to date to expand beyond the traditional beer roster” as well as the first time that the Super Bowl “has aired an ad in the FMB, or flavored malt beverage, category.”
The BON & VIV Spiked Seltzer spot features the exotic underwater world of two mermaid entrepreneurs, Bonnie and Vivian who introduce themselves as the “makers” of the seltzer, then proceed to pitch its attractions to an enthusiastic group of prospective investors giving new meaning to the concept behind “Shark Tank.”
To make that setting come to life Anheuser-Busch worked with Dan Laustsen, an award winning director of photography known for his work on The Shape of Water, John Wick:
Chapter 2 and Crimson Peak.
Chelsea Phillips, VP of Anheuser-Busch’s Beyond Beer Brands division was clearly ecstatic about the company’s first FMB Super Bowl commercial…
“We’re thrilled to bring BON & VIV Spiked Seltzer and its mythical founders, Bonnie and Vivian, to the big stage as we introduce the world to the next chapter of the original hard seltzer’s story. We believe BON & VIV Spiked Seltzer is even better than it was before with less sugar, while still delivering on taste, and new botanical flavor variants.”