Today is Black Beer Friday…A holiday we sort of invented…but whatever.
Black Friday was once the biggest shopping day of the year and, who knows, maybe still is. But we’ve our own alternative to that madness. ….Black Beer Friday.
And of course we’re building on Goose Island’s annual Bourbon County Brand Stout releases which have taken place every Black Friday since 2010.
And even though Goose Island is now 100% owned by Anheuser-Busch InBev, the world’s largest brewer, the annual release remains a highly anticipated event that people are willing to line up for, on Black Friday, all over the US.
Black Beer Friday is an invitation to black beer at its most local…Many small independents throughout the country will be offering all kinds black beer options and barrel-aged wonders on Nov 29th.
Black Beer Friday is a call to our darker drinking instincts…it’s a bet on black… no matter the style. The good news is that you can celebrate it anywhere, but we do have some suggestions…
It’s imperative that you choose a location as far as humanly possible from a shopping mall. A windowless cellar-like bar or brewpub is highly recommended as long they’ve something brilliant and pitch black on tap.
We also like backyard fire pits a safe distance away from any major shopping area. Black Friday drivers can be an irritable breed prone to honking their car’s horns as a way of announcing their anguish to the world and no drinker needs that.
And when it comes to the perfect beer for today we’re pretty open as long as they’re malt-forward, black beauties.
Porters and Stouts are obvious moves, but any black brew is the right way to go on Black Beer Friday (as long as it’s impossible to see light though it).
Coal black Belgians are a great play on the most soulless shopping day of the year… Oak barreled brews are also a smart way to go, especially if they’ve been aging for like a hundred years and pour black as night.
Black Forest Lagers are always a great opener, especially if you start celebrating right after breakfast as we do at the American Craft Beer compound.
But no matter the dark beer you choose, what’s important is that you’re drinking black and not turning back, to be part of the celebration….
Black Beer Friday is America’s newest (and we think, most important) holiday tradition and the perfect antidote to seasonal mall rage.
Wishing you the best Black Beer Friday ever…The American Craft Beer Crew