Banks’s Brewery, a regional brewer located in the city of Wolverhampton, in the United Kingdom, has gone full-on ‘Banksy’ for the holiday season, and transformed a neglected warehouse into a giant advent calendar.
Taking their lead from Banksy, the anonymous England-based graffiti artist, political activist and film director of unverified identity, Banks’s Brewery has turned a dilapidated old building which abuts a major freeway in that West Midlands city, into a gigantic advent calendar, with each of its boarded up windows delivering a holiday message that playfully celebrates the season.
Orchestrated for the brewery by Martin Gillan at Big Al’s Creative Emporium, the unexpected holiday surprise, quickly went viral and it’s drawing huge crowds of visitors posing for pictures next to the brewery’s huge ‘street-art meets Christmas’ calendar.
The Drinks Business reports that the brewery’s stunt is part of Banks’s ongoing ‘Tells It Like It Is’ campaign, which sees the Marston-owned brewery attempting to engage a younger audience with a marketing strategy more closely aligned with the craft beer sector.
Marston’s, which currently own six breweries and brands including Marston’s, Banks’s, Jennings, Ringwood , Brakspear and Wychwood, has been paying special attention to its regional breweries of late, after it announced that local beers and craft drinks had contributed to a 1.6% rise in sales at the company’s pubs this year.
Marston’s presently operates roughly 1,550 pubs in the UK and those pubs are responsible for close to 90% of the company overall profits.
All photo credits: Banks’s Brewery