Even today, Americans still drink an incredible amount of beer on Super Bowl Sunday. But the cost of those beers can vary widely depending on where you’re watching the game.

While no single study that we came across, nails “Super Bowl Sunday beer prices” city-by-city for 2026 exactly, a recent study on party hosting costs (including drinks),  helped us develop this year’s ranking.

This snapshot tells a story not just of local tastes but of broader cost-of-living trends across the nation. Midwest cities continue to enjoy more moderate beer prices, while dense coastal and tourist-friendly metros tend to levy much steeper tabs.

So here are the top 10 cheapest and top 10 most expensive US cities for enjoying a beer on Super Bowl Sunday 2026. And even though we’re primarily focusing on overall accessibility—home stocking and regional trends—since that’s how most fans celebrate, we do include some draught beer and bar pricing becaues not everybody is watching thr game at home.

Top 10 Cheapest Cities for Beer on Super Bowl Sunday

1. Green Bay, WI — The undisputed champ for affordability. Party hosts pay rock-bottom for drinks, and locals know how to keep it cheap. Expect easy sub-$5 domestics at bars or stores.
2. Wichita, KS — Low overall expenses make stocking up a breeze. Great for big groups without the premium markup.
3. Milwaukee, WI — Beer city USA lives up to the name with reasonable prices and strong local brews that don’t cost an arm and a leg.
4. Omaha, NE — Solid Midwest value—cheap groceries mean more beer in the fridge.
5. Virginia Beach, VA — Competitive drink costs around $6-7 per person in party estimates; coastal but not crazy expensive.
6. Detroit, MI — Surprisingly affordable for a big market, especially on domestics. 7-10. (Other strong contenders include spots like Toledo (OH), El Paso (TX), Tulsa (OK), and Lincoln (NE)—places where draughts hover in the $5 range and bottled domestics around $6)

Top 10 Most Expensive Cities for Beer on Super Bowl Sunday

1. Seattle, WA — Tops the list with sky-high grocery and drink costs—party per-guest drink estimates push $8+, and bars reflect that Pacific Northwest premium.
2. Sacramento, CA — California cost pressures make beers sting more than usual.
3. San Francisco, CA (and nearby Bay Area spots like Santa Clara/Levi’s Stadium host) — Expect $14+ at the stadium itself for a 16-oz pour. Bar drafts easily $8-10+; high living costs bleed into everything.
4. Los Angeles, CA — Big-market markup—and premium stuff gets premium pricing.
5. San Jose, CA — Bay Area again; expensive groceries and drinks all around.
6. Long Beach, CA — Similar West Coast vibes with elevated bar prices. 7-10. Rounding out: New York City (drafts ~$8-12 historically), Honolulu (HI), San Diego (CA), Boston (MA), and Anaheim (CA). These spots see draughts $7-10+ and bottles pushing double digits in many bars.

At Levi’s Stadium for the big game? $14 on average for a beer, which we expect might strike you as cheap, given what you paid for your Super Bowl seats.

Bottom line

If you’re chasing value this Super Bowl, head to Midwestern cities like Green Bay or Wichita.

If you’re in a pricey coastal city, it’s best to stock up early on beer deals early (or just plan to drink less). Either way, do drink responsibly and enjoy the season’s biggest football event.

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