CHICO, CA — July 26, 2017 — Today Sierra Nevada Brewing Co. gave drinkers a window into a centuries-old German tradition with the introduction of its seasonal Oktoberfest festival beer. For the past three years, Sierra Nevada has partnered with a different German craft brewery to create an authentic fest beer fit for celebrating the world’s largest beer festival right here at home. This year, Brauhaus Miltenberger, one of Germany’s most highly regarded craft brewers, was tapped for the collaboration.
“Cornelius and his team from Brauhaus Miltenberger embody the spirit and tradition of Oktoberfest,” says Brian Grossman, second-generation brewer for Sierra Nevada. “It was a great to host them at our brewery in Mills River, NC, for the creation of this year’s fest beer. They brought literally centuries of family brewing experience to the mix and helped us create the ultimate festival beer.”
“We tried to re-create a classic Oktoberfest beer in the true German tradition,” says Cornelius Faust, fourth-generation brewmaster for Brauhaus Miltenberger. “We used traditional techniques to create layers of rich malt notes that remain light and crisp to the taste. That’s the secret of an authentic fest beer—complex malt flavor in a lager that remains easy to drink while you are celebrating the Oktoberfest season.”
Sierra Nevada Oktoberfest is a deep golden lager weighing in at 6.1% ABV with an authentic, rich, and layered malt flavor balanced by traditional German-grown hops. New for 2017 is Oktoberfest in 12-ounce cans, in addition to 12-ounce bottles and draught offerings.
Together with the launch of this year’s fest beer, Sierra Nevada today announced the dates for its Oktoberfest event series at the Mills River, NC, and Chico, CA, breweries. Named one of America’s best Oktoberfest festivals, it’s an epic celebration of German culture and tradition, with live music, dancing, costumes, contests and, of course, beer. Mills River welcomes guests Saturday, September 30, 2017, and Chico will host four fests over two weekends: Friday and Saturday, September 29-30 and October 6-7. For more information and for tickets, please visit www.sierranevada.com/oktoberfest.
About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only the finest quality ingredients. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse as well as advances in sustainability. It is famous for its extensive line of beers including Pale Ale, Sidecar® Orange Pale Ale, Torpedo®, Tropical Torpedo®, Hop Hunter® IPA, Nooner® Pilsner, Otra Vez™, Kellerweis®, Porter, Stout and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
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