Learn how to “Conduct Your Craft” at the CBC BrewExpo

, Learn how to “Conduct Your Craft” at the CBC BrewExpo

If you’ve been to the Craft Brewers Conference before, you know that sitting in on a seminar is a given. And you’ll probably find yourself roaming through the vendors at the BrewExpo – marveling at the massive Krones machine cranking out cans, those shiny state-of-the-art brewhouse systems and of course, the beer taps flowing all day long.

, Learn how to “Conduct Your Craft” at the CBC BrewExpoYou’ll see an abundance of options detailing how a brewery can innovate and improve the way they do business, though there’s no better way to improve a brewery’s all-around performance than by implementing a state-of-the-art software platform. It’s a proven way to make operations more efficient, transparent and accountable throughout the entire production process.  

There’s no company more established and proficient in providing an all-in-one, brewing management software solution than OrchestratedBEER. Created by the Beaverton, Oregon based software company Orchestra Software, they are one of the fastest growing companies in the Portland region and have been recognized three times by INC 5000 as one of the fast growing companies in America.

Software as a Solution

Historically, brewers and their production staff have utilized spreadsheets, clipboards, paper notes, various programs and financial software to internally manage their recipes, inventory, production, financials and sales. Yet having such disparate means of tracking these processes makes it difficult to stay organized, to plan and manage growth, not to mention maintaining transparency and efficiency.

“It’s no longer good enough to make good craft beer ,” says Orchestra Software co-founder and President Brad Windecker. “That’s the new baseline. Now, success depends on how manufacturers approach the business side to achieve their goals and execute a vision. This includes investing in technology to escalate your business and outpace the competition.”, Learn how to “Conduct Your Craft” at the CBC BrewExpo

While OrchestratedBEER is designed to track the entire life span of a beer from raw material to delivery, in doing so it enables employees in different areas of a brewery to focus on best practices, procedures and reports that are specific to each “Persona.”  This allows each user to become even more fluent in their specialty, helping keep the entire company on the same page by utilizing the platform’s real-time updates, ipad mobile apps, and a multitude of production tools and reports.

Whether you’re one of Orchestra’s largest customers who use an on-site “enterprise” solution or a start-up running the software via cloud computing, OrchestratedBEER provides a deeper insight for brewery owners who can track their sales numbers, create Material Requirement Planning (MRP) schedules, view scheduled and current batches in all stages of production, not to mention over 150 internal reports that can provide details on every aspect of brewery operations.

“Smaller breweries have the same challenges as the big guys, there are just a few more zeros on the end. You still have to file that report, forecast and deliver beer on time to distributors, as well as deal with the retail environment if you have a taproom at your brewery,” says Windecker.

Success for OrchestratedBEER’s customers is clear when comparing the growth rate of the entire craft beer industry versus the breweries that utilize their software. As was widely publicized last spring, the growth of craft breweries slowed from 17.8% in 2014 to 13% in 2015, yet OrchestratedBEER customers grew at a rate of 66.3% in 2014 (3.7 x the industry growth rate) and increased growth to 68% in 2015 (5.2 x the industry growth rate).

, Learn how to “Conduct Your Craft” at the CBC BrewExpo

And sure, there are other products on the market that cater specifically to breweries, though they often only handle the production process and while some might be offered at a lower cost, it’s clear that Orchestra provides craft brewers proven results in a market that grows more competitive each year.

OrchestratedBEER at CBC’s BrewExpo

All week you’ll be able to find Orchestra stationed at Booth #501 just inside the west entrance to Hall A on Level L, under the large white balloon. They’ll be demonstrating the software on the BrewExpo floor as well as holding a demonstration and panel discussion on Wednesday from 11:30am to 1pm in Room 209B.

In today’s turbulent and ever growing craft beer marketplace, any opportunity a brewery has to ensure their future success will be require them to innovate like never before and over the past 8 years OrchestratedBEER has proven their software is the best way to “Conduct Your Craft.”


More about OrchestratedBEER
Video Overviews
User Conference
Testimonials

Images courtesy of Orchestra Software and the Brewers Association.
OrchestratedBEER is a trade mark of Orchestra Software.

About Warren Wills

Warren is the former Assistant Editor & Portland Correspondent for American Craft Beer. Creator of "The State of American Craft Beer" series, he now maintains his own site at craftbeerscribe.com.
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