With a significant investment of S100 million for a new brewery in Mozambique, Heineken has reaffirmed their commitment to increasing their presence in Africa, the world’s fastest growing beer market.
The new brewery, located in the province of Maputo, and upon completion will have a production capacity of 0.8m hectoliters. Heineken’s new African hub (which will brew beer primarily for Mozambique’s domestic market) is expected to generate more than 200 jobs in the region and produce its first batch in the first half of 2019.
Heineken has pledged to source 60% of their agricultural raw materials in Africa by 2020, and their new Mozambique facility is expected to purchase ALL their brewing ingredients locally, which they project will also benefit the lives of the country’s farmers, leading to even greater economic development in the region.
Heineken NV currently operates 165 breweries in more than 70 countries, including African subsidiaries in Nigeria and the Democratic Republic of Congo.
As we’ve reported, the Netherlands-based brewing giant launched a new €150 million Brassivoire brewery in Ivory Coast last April.
AB InBev, which as a result of their last merger, has inherited SAB Miller’s well-entrenched African network, currently produce beer brands like Laurentina and Manica in Mozambique as well.
And last month, AB InBev upped their African game in with a new $250 million brewery in Nigeria and the launch of its leading brand, Budweiser, in that country.
So let the African beer wars begin (if they haven’t already).