Great Beer Biz Ideas – The Dow Beer Exchange

We know a good beer idea when we see one…and a Michigan-based beer emporium is on to something BIG. Here’s the deal…

Beginning with a name like ‘The Dow,’ (a large backroom extension to Dick O’ Dow’s Irish Pub) and building upon Wall Street’s trading legacy, comes news that the popular beer outlet is melding craft beer pricing with the stock exchange concepts.

Here’s the deal…

Basically Wall Street is all about what’s hot and what’s not…Stock exchanges are built on this idea.

A hot stock (one showing a lot of upward activity) can see the price of its shares rise…likewise a less in demand stock can see its share prices decline.

This concept is what Birmingham, Michigan’s Dow Beer Exchange has incorporated into their pricing and it’s a business investment that’s paying off.

Every day starting at 5pm and at noon on the weekends, The Dow opens their own craft beer exchange and the bidding begins on the 40 beers on tap…and needless to say the action can get addictive.

The more customers drink of a certain beer, the more their prices rise, and ‘liquid assets’ in less demand, suddenly become more affordable.

Unlike the stock exchanges on Wall Street, beer pricing at the Dow Beer Exchange fluctuates every 15 minute, which is more than enough time to down something serious and to strategize on your next.

So the market place now RULES In Birmingham, Michigan and we expect more beer exchanges like The Dow to be popping up all over the country soon – it’s just too good an idea not to invest in.