Austin and the London borough of Hackney are officially sister cities, an adoptive but very real legal status where town’s decide to become extended families and promote one another’s interests…And two transatlantic sister city breweries njust debuted something special for SXSW this week.
Here’s the deal…
A couple of years back when Austin, Texas and London’s Hackney officially became sister cities they’d both developed thriving tech hubs that were drawing youthful visionaries from all around the world…And now both regions have grown a considerable reputation for brewing as well.
And to further celebrate that nuly-tiered alliance, the award-winning Oasis Texas Brewery teamed up with Hackney Brewery to create a special beer that will be available this week during South by Southwest.
It’s a London/Austin (and vaguely musical) sister city concept that’s as ideal as it is obvious…but that doesn’t make it any less exciting because these breweries know what they’re doing.
Hackney’s Jon Swain teamed up with Oasis, Texas Brewing’s Brian Dwyer to create Cockney Cowboy a hybrid Red IPA Lager that was brewed with a mix of Texas-grown malt and English-grown Maris Otter malt.
The special collaboration’s name (which made its debut at a raging party last night) nods to Austin roots rocker Joe Ely’s relationship with the UK’s The Clash and their classic London Calling album.
The beer’s release last night also coincides with London Mayor Sadiq Khan’s arrival in Austin and his SXSW Interactive Converge Keynote speech that takes place today…