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Great books, like great beers, matter. And with the holiday shopping season now upon us, we thought it a perfect time to showcase some of the year’s best books on the craft beer industry. And here are three books on the business of beer that we found especially impressive…
How to Market Beer To Women: Don’t Sell Me A Pink Hammer by Ginger Johnson
The craft beer industry is full of larger than life personalities driven by their love of beer and the industry that surrounds it – and Ginger Johnson is one of them. She’s the founder of Women Enjoying Beer, a marketing consultancy that addresses the business of beer from a distinctly female perspective. And she brings her many years of insight and experience to one of 2016’s best books on the beer biz.
With women now counting as one of craft beer’s fastest growing segments, How To Market Beer To Women couldn’t be timelier. Subtitled, “Don’t Sell Me a Pink Hammer” Johnson posits that most beer companies don’t understand how to respectfully and effectively market to women – that there are unique directives guiding what female consumers are looking for in their drinking experiences and ways that the industry can better serve this vital and vibrant demographic.
Written with a deep understanding garnered from years in the branding and female marketing trenches, How to Market Beer to Women is essential reading on the subject and a great gift for anyone interested in how to market craft beer more sucessfully.
Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration and Smart Growth by Sam Calagione
Dogfish Head’s Sam Calagione is another one of craft beer’s most colorful personalities – but he’s also an author and a streetwise businessman with a refreshingly off-centered approach to business.
In Off-Centered Leadership, Sam takes on the growing pains that a company like Dogfish Head can experience, as it evolves from its early beginnings, into the craft beer player it is today.
Brimming with lessons on entrepreneurship and the leadership challenges (both internally and externally) he had to address as his company grew, Off-Centered Leadership explores “a business road less taken” and what can happen when companies stop competing and start collaborating.
Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two by Jim Koch
Craft beer for so many is a passion – and passion sometimes leads to empires. That’s what happened to Jim Koch, whose love of beer led him to founding the Boston Beer Company, which forced him into the beer biz quickly and happily, over a beer (or two).
In 1984, when Koch chose to leave a fat consulting gig to launch Samuel Adams, it looked dangerously like a fool’s errand. After all, who’d be reckless enough to ever attempt taking on Big Beer, let alone challenge American beer drinkers with a nineteenth-century beer recipe that had been in his family for years?
In Quench Your Own Thirst, Koch offers up matchless insights into his tumultuous journey from scrappy outsider to the thriving public company head that he is today – and the real-life business lessons he learned along the way
